Case Study

Digital Design + Product Strategy
Multidisciplinary designer and design system expert focused on creating beautiful and scalable digital products for your brand
Selected Works
Specializing in UX Design, web design and content creation utilizing best practices. Here are some of my favourite projects and UX case studies.

Grata Smart Living / UX + Design System

Poppy Mobile App / UX Design

Netcoins / Branding + Web Design

Auggy Worlds / Branding + Web Design

Manzil Website / Branding + UX Design

Defient AR Experience / UX Design + Patent

Graphic Design

About Me

I have experience working in both the public and private sector and specialize in mobile app design, web design, branding and content creation utilizing best practices. My versatile skillset allows me to look at your brand on a wholistic level and create consistent design libraries that can be used and iterated on for years to come!
I have managed large and small teams of designers and developers to successfully launch digital products. I also love providing guidance and advisory to tech companies within the space and speaking at conferences & on panels.
Personally, I love to cook, play sports like golf and tennis with friends and travel. Fortunately my work has allowed me to explore and travel while working on certain projects. I’ve worked remotely as a digital nomad for 6 years, but alway enjoy connecting in person when I have the opportunity to!

Skills & Experience

I have been fortunate to have been recognized through awards and patents for my work in the technology and digital media sectors.

UX/UI Design
Creating meaningful and seamless experiences for users to interact with on web and mobile. Understanding user needs, conducting research, and crafting intuitive designs that prioritize usability, accessibility, and satisfaction.
Product Strategy
High-level planning and direction for a product, outlining its goals, target audience, and differentiation in the market. Aligning business objectives with user needs to drive successful product development and growth.
Graphic Design
Creating compelling visual both digital and print including flyers, posters, banners, business cards, letter heads as well as social media content and assets that adhere to brand standards.
Design Systems
Using Figma to create a custom library of reusable assets and components that are used to create the UI of digital product. Providing a unified set of assets and rules for design and development.
Visual Design
aesthetics and presentation of a product, emphasizing elements like color, typography, layout, and imagery to create an engaging and cohesive visual experience.
Web Design
Creating high quality marketing websites and landing pages focusing on layout design, typography, color theory, and user experience to craft engaging and accessible websites.
Achievements

View Press

Let's Connect

If you have a project in mind, need advisory or are looking for a strong candidate to fill a UX role, please reach out and let’s discuss!

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